blogmotica

    12 Nov 2008

    shotguneddie: Japan Quarter Pounder (Mc Donald’s) No Golden Arches, no clown with giant feet, and only 2 burger options. Over the last few years McDonalds have made an enormous effort to rebrand and reposition themselves in a new marketplace, this move in Tokyo is the biggest move yet. This new Quarter Pounder store front, offers just Quarter Pounders and Quarter Pounders with Cheese, a clean black, red and white fit out, even with new food packaging. Check out the website here

    shotguneddie:

    Japan Quarter Pounder (Mc Donald’s)

    No Golden Arches, no clown with giant feet, and only 2 burger options. Over the last few years McDonalds have made an enormous effort to rebrand and reposition themselves in a new marketplace, this move in Tokyo is the biggest move yet. This new Quarter Pounder store front, offers just Quarter Pounders and Quarter Pounders with Cheese, a clean black, red and white fit out, even with new food packaging.

    Check out the website here

    Reblogged: shotguneddie

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    1. chicagovice reblogged this from samsanchez
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    5. timmctee reblogged this from ithinkiblog
    6. ithinkiblog reblogged this from blogmotica and added:
      way to go McDonalds, embracing simplicity and good design. What an awesome place “Quarter Pounder” sounds so gnarly.
    7. blogmotica reblogged this from shotguneddie
    8. shaneguiter reblogged this from shotguneddie and added:
      I love branding!
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    12. This was featured on Tumblr Radar
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    15. marcstandley reblogged this from shotguneddie and added:
      is… extremely strange. Especially to my AMERICAN MIND!!! Consider mind blown.
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    17. shotguneddie posted this