Japan Quarter Pounder (Mc Donald’s)
No Golden Arches, no clown with giant feet, and only 2 burger options. Over the last few years McDonalds have made an enormous effort to rebrand and reposition themselves in a new marketplace, this move in Tokyo is the biggest move yet. This new Quarter Pounder store front, offers just Quarter Pounders and Quarter Pounders with Cheese, a clean black, red and white fit out, even with new food packaging.
Check out the website here
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ithinkiblog reblogged this from blogmotica and added:
way to go McDonalds, embracing simplicity and good design. What an awesome place “Quarter Pounder” sounds so gnarly.
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shaneguiter reblogged this from shotguneddie and added:
I love branding!
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is… extremely strange. Especially to my AMERICAN MIND!!! Consider mind blown.
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